More from the IPCPR: Prohibition

July 31, 2014

Rocky Patel  is launching several new lines.  The Super Ligero is an amped up stick which uses a Habano St. Augustin wrapper with a special hybrid called super ligero and double ligero.  Coming in four sizes from a lancero up to a sixty ring gauge the price is $7-$8.  The company also is launching a Cameroon version of the Decade.  Same blend as the regular Decade just with a Cameroon wrapper.  It will come in three sizes and will run $9.75 to $11.25.  He also has Catch 22, a line without his name on the brand.  This is a value play with pricing starting at $4.50 for a Rothschild up to $5.50 for a 6” x 60.

Rocky Patel Prohibition

Probably the most fun and politically incorrect launch is Prohibition.  The cigars are packed in mason jars, 16 to a jar and come in a crate.  If you have seen Boardwalk Empire, think about how the booze was smuggled into the U-S during Prohibition.  Says Rocky, “ With the current atmosphere against tobacco we are probably heading towards a time of Prohibition again, so I wanted to make a statement and I hope get people fired up about working to stop this proposed control by the FDA.”

The cigars in the jars have either a Connecticut Broadleaf wrapper or Mexican San Andres.  The binder is Brazilian Matafina and the filler is all Nicaraguan.  They are one size 6.5” x 52 and will retail for $8. 

Rocky also is making a bigger Edge…the 7” x 70 Howitzer in both Corojo and Maduro.  It will retail for $10.

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