More from the IPCPR: Prohibition
Rocky Patel is launching several new lines. The Super Ligero is an amped up stick which uses a Habano St. Augustin wrapper with a special hybrid called super ligero and double ligero. Coming in four sizes from a lancero up to a sixty ring gauge the price is $7-$8. The company also is launching a Cameroon version of the Decade. Same blend as the regular Decade just with a Cameroon wrapper. It will come in three sizes and will run $9.75 to $11.25. He also has Catch 22, a line without his name on the brand. This is a value play with pricing starting at $4.50 for a Rothschild up to $5.50 for a 6” x 60.
Probably the most fun and politically incorrect launch is Prohibition. The cigars are packed in mason jars, 16 to a jar and come in a crate. If you have seen Boardwalk Empire, think about how the booze was smuggled into the U-S during Prohibition. Says Rocky, “ With the current atmosphere against tobacco we are probably heading towards a time of Prohibition again, so I wanted to make a statement and I hope get people fired up about working to stop this proposed control by the FDA.”
The cigars in the jars have either a Connecticut Broadleaf wrapper or Mexican San Andres. The binder is Brazilian Matafina and the filler is all Nicaraguan. They are one size 6.5” x 52 and will retail for $8.
Rocky also is making a bigger Edge…the 7” x 70 Howitzer in both Corojo and Maduro. It will retail for $10.