JR Mooresville Grand Opening: The Beginning of a New Era!

April 17, 2015

On March 20, 2015, we celebrated the official grand opening of our new JR Cigar store in Mooresville, North Carolina. While it was already open for business, this was the real-deal fancy ribbon-cutting ceremony—quite the momentous occasion considering it was our first grand opening in more than 15 years! In attendance were JR CEO Rob Norris, members of the Mooresville Chamber of Commerce, JR Mooresville general manager Joanna Wilkinson, executives from the Altadis USA sales team, and all of the store managers from our other JR locations

The beautiful Mooresville JR Cigar location opened its doors to a huge crowd amounting to an estimated 1,000 people visiting the store over the festive grand-opening weekend.

For those not familiar with this area, Mooresville, NC, is located on picturesque Lake Norman just a few miles north of Charlotte along Interstate 77. Known as “Race City USA,” it is the home to many of NASCAR’s most prominent teams as well as some of the nation’s top businesses…now including us!

JR Cigar Mooresville is 5,714 square feet of stogie heaven, and certainly one of the most modern and beautiful tobacco shops on the planet. Home to 650 brands (and growing), with everything from affordable bundled cigars to marque and boutique brands, our new store also features the Fine & Rare room, a stunning area that houses some real treats and hard-to-find cigars that we have spent years collecting.

Our new store model will soon include a craft-beer bar in order to fuse two passions that create the perfect marriage, especially in North Carolina where the craft-beer industry is alive and booming.

Joining us in the festivities on Friday were Matt Booth of the enormously popular Room 101 cigar brand, Alec Bradley Cigars founder Alan Rubin, representatives from Arturo FuenteDavidoffAvo, and Camacho, and the legendary Larry Palombo of Altadis USA. (Throughout his 44 years in the cigar and tobacco industries, Larry has traveled the world many times over, learning almost all there is to know about the plant. Palombo’s long journey through the world of tobacco has made him one of the premium-cigar world’s most respected individuals.) And what would a JR event be without a little homegrown talent? Well, our own Jake Billings from JR’s Selma, NC, retail store was rolling cigars all day long. Let me tell ya, if you were lucky enough have seen Jake in action, you were probably amazed; this young man can roll with the best of them!

Saturday ushered in another wave of industry rock stars that included Sam Leccia from Leccia Tobacco, Rocky Patel, Rafael Nodal, Drew EstateCAO, and Foundry. Saying that a fun time was had by all would be an understatement—heck, just read some of the reviews:

“Great shop, had a great time at the opening!”

“I thoroughly enjoy this new facility…an awesome experience…it is a very relaxing atmosphere… great team of cigar specialists…”

“What a ‘GRAND’ grand opening! Wow, I found myself a new home!”

 “I move to Mooresville in June and this will be one of my first stops once I am moved in.”

Per CEO Rob Norris, “The store is everything we are looking to achieve with the JR Cigar brand over the coming years. We are looking to provide consumers with a beautiful location to purchase a great selection of cigars for any palate, and then take the time to enjoy them in our lounge, private rooms, or two outdoor patio areas with fire pits. We have spent a lot of time in cigars stores over the past few years and we have, I believe, pulled together the best of best that is out there, as well as a few touches that are new to the industry.”

We are all proud to say that this is just the beginning; our Mooresville, NC, location features the new and future look and feel of our retail-store brand. Throughout the country, JR is poised to set a new industry standard on luxury, comfort, and a state-of-the-art cigar-buying experience. So stay tuned…because you ain’t seen nothin’ yet!


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