Virtual Herf: Dion Giolito from Illusione Cigars

April 27, 2020

Virtual Herf: Dion Giolito from Illusione Cigars

Dion Giolito creator of Illusione Cigars talks about his life in the cigar industry and what he did prior to joining the wonderful world of cigars. He dabbled in a lot of odd jobs before founding Illusione Cigars in 2006.

Dion goes over some cigars in his portfolios such as Illusione Original Documents, Illusione OneOff, and the Illusione Epernay. Most of Illusione’s cigars are made up of Nicaraguan and Honduran tobaccos.

Another interesting fact when it comes to the Illusione brand is that most of the names for these cigars imply popular conspiracy theories and secrets that have been sought after for decades. He goes into why he made his brand identity conspiracy theories for his cigar brand.

One thing we took away from what Dion said that is so true and honest is that you need to have a good relationship with the farmers as well as the tobaccos and the farms. If you treat it all with respect, you’ll have nothing but great consistency with all your lines under your brand.

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