Broadcast in over 130 countries in more than 30 languages, the Big Game is a sporting event that captivates a global audience.

The 2023 Big Game will be the 57^th edition of this annual game, which pits the winners of the league’s American Football Conference (AFC) against the National Football Conference (NFC) champions.

This year’s big showdown takes place on February 12 at State Farm Stadium in Glendale, Arizona — home of the Arizona Cardinals.

Ironically, what happens off the field at the Big Game garners just as much attention as what happens on it.

As it’s the most watched television broadcast in the United States (US) every year, advertising is big business and serves as a viral marketing tool for big brands.

Household names from Apple and Coca-Cola to Hyundai and McDonald’s have parted with millions of dollars for just 30 seconds of the limelight.

The half-time show is another glorious spectacle that takes pride in place in the US musical calendar. It’s a prime-time slot coveted by many performers and musicians, with The Rolling Stones, Beyonce, and last year’s headliner — The Weeknd, gracing the stage in recent times.

The Los Angeles Rams defeated the Cincinnati Bengals 23-20 in the Big Game last year, but this year sees the Philadelphia Eagles go head-to-head against the Kansas City Chiefs for the Lombardi Trophy. It will also be the third time the State Farm Stadium has hosted the Super Bowl.

Tickets for the Big Game don’t come cheap. Expect to pay a minimum of $3500 (excluding fees), but don’t worry, there are plenty of options for watching the big showdown live at home.

The 57th Big Game will be broadcast live on the Fox television network, but you can also stream the game live through the Fox Sports app or website.

You can also access the Big Game online through other live-streaming services — fuboTV, Hulu+, and Sling TV, to name but a few.

The Super Bowl is more a marathon than a sprint, so book out a minimum of four hours in your calendar and arm yourself with plenty of ‘game day’ drinks and snacks. But what about some long smokes that will last the distance?

On top of all the build-up and half-time entertainment, smoking cigars will make the Big Game experience for you and your friends even more thrilling. We suggest lighting up big-sized sticks for the Big Game that will burn for at least an hour or longer, so check out our recommendations for watching the biggest game of the year.

Country of Origin: Dominican Republic

Wrapper: Cameroon

Binder: Mexico

Filler: Dominican Republic/Mexico

Ring: 43

Length: 75

Strength: Medium

Smoke Time: 45-60 minutes

Despite its small almost-petite corona size, the Partagas No.2 is a long-burning, rich, and satisfying stogie with pronounced flavors of cedar, chocolate, earth, and hay.

Masterfully encased in a savory Cameroon wrapper leaf that adds subtle charms of leather and pepper, you’ll need the best part of an hour to blitz this fantastic everyday smoke.

Country of Origin: Dominican Republic

Wrapper: Indonesia

Binder: Dominican Republic

Filler: Dominican Republic

Ring: 54

Length: 6

Strength: Medium

Smoke Time: 55-60 Minutes

A love story that never dies, Romeo y Julieta and premium cigars are a match made in heaven.

Handcrafted in the Dominican Republic, the Romeo y Julieta 1875 Gran Toro has a beautiful Indonesian Shade Grown TBN wrapper, a Dominican binder, and a blend of aged Dominican long-leaf tobaccos. Touchdown with its wonderful toasty tobacco aroma and notes of cedar, earth, hay, and chocolate.

Country of Origin: Nicaragua

Wrapper: Ecuadorian Sumatra

Binder: Nicaragua

Filler: Nicaragua

Ring: 66

Length: 10

Strength: Medium

Smoke Time: 120 Minutes

NFL fans will be familiar with the New York Giants — four-time winners of the Big Game. But what about this gargantuan stick that comes cloaked in a sweet Ecuadorian Sumatran wrapper?

For a big cigar, it’s remarkably consistent from head to foot and will keep you entertained for a good couple of hours with its rich tobacco flavor. Go on the offensive with the Flor de Oliva Giant’s bold earthy, woody tones, and brace yourself for an onslaught of black pepper on the draw.

Country of Origin: Dominican Republic

Wrapper: Cameroon

Binder: Dominican Republic

Filler: Dominican Republic

Ring: 52

Length: 9

Strength:  Medium

Smoke Time: 110-120 minutes

A brand named after the iconic American novelist Ernest Hemingway, Arturo Fuente Hemingway constructed their own masterpiece with this perfecto-shaped stogie.

Enjoy a fantastic long smoke meticulously rolled in a sweet, spicy Cameroon wrapper and burning with the rich flavors you’d expect from a Maduro. A decadent combination of cedar and chocolate complemented by an underlying sweetness with hints of cocoa and coffee is always a winner in our book.

Country of Origin: Dominican Republic

Wrapper: Ecuador Sumatra

Binder: Nicaragua

Filler: Dominican Republic/Nicaragua

Ring: 52

Length: 6

Strength: Medium-Full

Smoke Time: 60 Minutes

La Gloria Cubana has established them as a brand favorite with cigar enthusiasts who desire a richer, full-bodied smoke. The La Gloria Cubana Corona Gorda is adorned with a velvety Ecuadorian-grown Sumatra wrapper leaf and delivers a bold huddle of creamy, spicy flavors including espresso, leather, and rich oak.